AAA Connect+
Membership Management System
AAA approached us to design and develop Connect+, a modern and unified platform for member service and operations. The goal was to streamline core workflows - such as point-of-sale transactions, membership management, billing, and customer engagement into a single, intuitive system. Connect+ integrates real-time service queues, inventory management, payment processing, and detailed member insights, all while ensuring compliance and scalability across multiple clubs.
Client
AAA
Services
UI & UX Design Workshops
Industries
Insurance & Finance
Date
2024
Our UX/UI design process for the Connect+ project was deeply collaborative and design-led. Working closely with another UX designer, we took a holistic approach to crafting the platform’s user experience—shaping interface patterns, interaction models, and overall usability together. The design system evolved through continuous dialogue with the development team and iterative workshops with the client, ensuring consistency across modules while meeting diverse user needs. Extensive research guided our design decisions and helped us build intuitive, accessible flows. Ongoing feedback loops with stakeholders allowed us to refine the experience and adapt seamlessly to shifting requirements, all while maintaining a strong, user-centered design foundation.
