EMC

Electronic Medicines Compendium

EMC is a innovative digital platform which transforms the way healthcare professionals and patients interact with medicine information, offering instant access to over 9,000 licensed medicines, all verified by UK and European regulatory authorities.

Client

Datapharm

Services

Workshops User Research UI & UX Design

Industries

Pharmaceutical

Date

2021

With a mission to make reliable medicine information accessible and easy to navigate, the project kicked off with a focused three-day workshop alongside key stakeholders. These collaborative sessions laid the foundation for a user-centred approach. I led the UX/UI design process, translating complex pharmaceutical data into a clean, intuitive interface, while also guiding a junior designer throughout the project. From intelligent search functionality to clearly structured medicine profiles, every detail was crafted to support confident decision-making for both healthcare professionals and patients.

EMC successfully delivered on its vision of making medicine information more accessible, clear, and user-friendly. Users responded positively to the streamlined experience, praising the intuitive navigation and clarity of content. The platform saw a steady increase in engagement, reinforcing its role as a trusted resource for both healthcare professionals and patients across the UK.